Since I joined the business as CEO in 2022, I’ve been committed to fostering a culture where our people are at the heart of everything we do. I make it a priority to visit all our global offices, so that all our colleagues are connected as one global team with our mission, vision and values. With more than 25 years of experience spanning mechanical engineering, robotics, sales, and healthcare, my diverse background gives me a unique perspective on leadership and innovation.

When I’m not meeting our amazing Hubexo colleagues all over the world, I love diving into British crime series, exploring classic hip-hop, and discovering new vegetarian dishes from around the world.

I’ve been with the business for more than 20 years, and during that time, I’ve been passionate about driving our commercial success in North East Europe. Sales and entrepreneurship are in my DNA, and I’m relentless in my pursuit of excellence and growth. My focus is on creating a vibrant, collaborative culture where our teams soar to new heights, and our customers achieve their goals. I’m also deeply committed to optimizing our go-to-market strategies, ensuring continuous improvement in our revenue drivers.

Outside of work, I enjoy the simple pleasures of life with my family, and I like to stay active—whether it’s cycling, playing padel, or cheering on my favorite football teams: Brøndby, Barcelona and Liverpool.

As Chief Product Officer, I’m on a mission to revolutionize the construction industry with cutting-edge products that empower our customers to build smarter and more sustainably. My global journey—from engineering to top-level leadership—has shaped my passion for technology and innovation. I’m particularly focused on helping the construction ecosystem tackle its sustainability challenges, driving real, impactful change through our products. Hubexo offers a unique platform to make this vision a reality, and I’m excited to be part of it.  

Outside of work, I consider myself a collector of experiences; traveling, and anything science or fantasy related in books, movies, TV or video games. Being a father of two is also a great experience of course, mostly.

As Chief Operating Officer, I lead our teams in Tech Delivery, Research and Technical Content, Solution Architecture, and Group IT, all in the pursuit of operational excellence. With 25 years of experience in IT leadership across the pharmaceutical and MedTech industries, I’m passionate about harnessing global talent to create state-of-the-art software solutions driven by deep customer insights. My goal is to combine our collective strengths to develop solutions that truly make a difference.

Outside of work, I enjoy quality time with my wife and three children, especially at our summer house on Öland. You might also find me running, skiing, or riding my motorcycle.

As Chief Strategy Officer, I’m at the forefront of Hubexo’s strategic direction, turning bold visions into reality through transformative growth initiatives. My background in B2B and B2G SaaS fuels my passion for driving innovation and leading the charge in the construction industry’s digital revolution. My goal is to position Hubexo as an unstoppable force globally. I’m particularly excited about the opportunity to consolidate our market presence and expand our solutions portfolio through strategic partnerships and acquisitions.  

Outside the office, you can find me sailing the seas, experimenting with Mediterranean cuisine, or sharpening my skills on the padel court.