Since I joined the business as CEO in 2022, I’ve been committed to fostering a culture where our people are at the heart of everything we do. I make it a priority to visit all our global offices, so that all our colleagues are connected as one global team with our mission, vision and values. With more than 25 years of experience spanning mechanical engineering, robotics, sales, and healthcare, my diverse background gives me a unique perspective on leadership and innovation.

When I’m not meeting our amazing Hubexo colleagues all over the world, I love diving into British crime series, exploring classic hip-hop, and discovering new vegetarian dishes from around the world.

I’ve been with the business for more than 20 years, and during that time, I’ve been passionate about driving our commercial success in North East Europe. Sales and entrepreneurship are in my DNA, and I’m relentless in my pursuit of excellence and growth. My focus is on creating a vibrant, collaborative culture where our teams soar to new heights, and our customers achieve their goals. I’m also deeply committed to optimizing our go-to-market strategies, ensuring continuous improvement in our revenue drivers.

Outside of work, I enjoy the simple pleasures of life with my family, and I like to stay active—whether it’s cycling, playing padel, or cheering on my favorite football teams: Brøndby, Barcelona and Liverpool.

As Chief Product Officer, I’m on a mission to revolutionize the construction industry with cutting-edge products that empower our customers to build smarter and more sustainably. My global journey—from engineering to top-level leadership—has shaped my passion for technology and innovation. I’m particularly focused on helping the construction ecosystem tackle its sustainability challenges, driving real, impactful change through our products. Hubexo offers a unique platform to make this vision a reality, and I’m excited to be part of it.  

Outside of work, I consider myself a collector of experiences; traveling, and anything science or fantasy related in books, movies, TV or video games. Being a father of two is also a great experience of course, mostly.

As Chief Operating Officer, I lead our teams in Tech Delivery, Research and Technical Content, Solution Architecture, and Group IT, all in the pursuit of operational excellence. With 25 years of experience in IT leadership across the pharmaceutical and MedTech industries, I’m passionate about harnessing global talent to create state-of-the-art software solutions driven by deep customer insights. My goal is to combine our collective strengths to develop solutions that truly make a difference.

Outside of work, I enjoy quality time with my wife and three children, especially at our summer house on Öland. You might also find me running, skiing, or riding my motorcycle.

As Chief Strategy Officer, I’m at the forefront of Hubexo’s strategic direction, turning bold visions into reality through transformative growth initiatives. My background in B2B and B2G SaaS fuels my passion for driving innovation and leading the charge in the construction industry’s digital revolution. My goal is to position Hubexo as an unstoppable force globally. I’m particularly excited about the opportunity to consolidate our market presence and expand our solutions portfolio through strategic partnerships and acquisitions.  

Outside the office, you can find me sailing the seas, experimenting with Mediterranean cuisine, or sharpening my skills on the padel court.

I lead People & Culture at Hubexo North East Europe, driven by a simple conviction: when people feel genuine belonging, purpose and room to grow, performance follows.

My career started on the commercial side—I’ve headed marketing, product, sales and customer-success teams at high-growth SaaS companies competing in subscription-driven markets. Those years taught me that culture is the ultimate competitive edge, so I gradually shifted into People & Culture to build the conditions that unlock it. At Hubexo my mission is to give every colleague a platform where investing a big part of their life makes sense—because they leave each day stronger both professionally and personally.

Away from work I stay intentionally curious and strive to be the best version of myself for my wife, kids, family and friends. Keeping the body in shape helps the mind, so you’ll often find me swimming, cycling, or sharpening my coordination (and patience!) on the golf course.

As a leader in the Tech Delivery organization, I get the opportunity to lead, learn from and support our talented product developers in Sweden, Norway, and Finland. With 15 years of experience within Tech, People & Culture, and IT, I look forward to making sure these dimensions are developed successfully and effectively to form a Tech Delivery team in North East Europe that is well integrated into the wider Hubexo organization. I put people and aspirations in the center and consistently strive to create a culture and an atmosphere that support people’s ambitions and personal objectives.

Outside of work, I am a basketball fan into the core. It’s been my passion through life, and more than 35 years after I bounced my way through my first real practice, it is still one of the highlights of my weeks. Besides basketball, I also enjoy golf, skiing and to discover new places around the world.

I’m truly passionate about people, sales and business, and I’m excited about the journey ahead with Hubexo. The market is there, and Hubexo offers strong, well-established digital products.
To achieve true success, it’s essential to anticipate change and stay ahead in a market that is evolving faster than ever — and that’s exactly what Hubexo’s products enable.

I believe in working smart, agile, and efficiently towards the market. That means we must be ready to adapt quickly and deliver exactly what the market demands — with speed and precision — through Hubexo’s powerful solutions.

We have a great team in Norway located in Oslo and Moss — a team that not only overcomes challenges but sets the standard for the future.

Outside of work, I value quality time with family and friends — they keep me grounded and motivated. I also prioritize staying active, both physically and mentally, through CrossFit and running.

As the Vice President Sales I have the privilege of leading the commercial organization in Sweden.

My passion lies in leading people and creating successful sales teams. I have spent most of my career working with sales, and before coming back to this company, I spent eight years with a leading supplier in the construction industry.

It is, to say the least, exciting to be part of Hubexo during an era when digitalization really is kicking off – and I strongly believe in the opportunity to influence a conservative industry by being the hub.

Outside of work, sports and music have always been a passion of mine and I try to keep that up, even though family is taking the majority of my spare time at the moment.

I’ve been in the industry since 2008, and throughout this time, I have been dedicated to delivering ever-improving services to our customers. What excites me most is connecting our customers’ needs with the solutions we can provide for them. I believe that the foundation for long-term growth lies in a deep understanding of our customers, and I always consider a contextual approach when seeking solutions. I greatly value the people I get to meet through my position, whether they are clients or colleagues. Discovering the talents of individuals who are part of our work environment is truly energizing. My focus is on fostering a culture where collaboration and innovation thrive, enabling our teams to achieve new heights and our customers to reach their goals.

Outside of work, I enjoy spending quality time with my family and staying active. Whether it’s tennis, running, or cheering on our national teams, I find joy in the simple pleasures of life.